Case study - Pringle Homes
One Flew Over Northcote Park
Client: Pringle Homes
Pringle Homes is a construction company based in Preston. The photographer Richard Gill, with whom I often collaborated on different projects, introduced me to the client because they wanted to showcase their construction site with aerial videos. Richard didn't provide aerial videography service. This is yet another perk of working in collaboration with someone else - you can pass each other clients when you don't provide the services they needed. Following the same logic, I would introduce Richard to clients who need professional portrait photography.
The idea behind the video was clear - Pringle Homes needed video teasers to promote the Northcote site on social media, so the preproduction mainly included preparing the paperwork for the flight. As a CAA certified drone operator and pilot, I'm required by law to evaluate the weather conditions, prepare a flight plan and a risk assessment before any flight.
On the agreed day, I arrived at the site and signed in with the site manager. I was then met by Sam Fleuriot, the Commercial Director of Pringle Homes, and we talked about what they needed to be filmed. Having my CSCS card, hard had and safety boots, I was free to roam around the site to choose the best take-off location for my DJI Mavic Air 2 drone. Then I flew it around the construction site for over an hour and a half, capturing the construction site from nearly every possible angle. I filmed in 4k 60 fps flat video profile.
The plan was to produce several short videos. The longest one had to be no longer than 50 seconds. Having around one full hour of usable footage, I spent most of the post-production time choosing the best shots.
Then I put together the longest video, made and included Pringle Homes' animated logo, added speed ramps and corrected and graded the colours.
Raw, flat profile footage from DJI Mavic Air 2, filmed at 60 fps with a 1/120 shutter speed during an overcast day, looks like this:
Here is the same frame in the final video:
I sent the first draft to Sam. He had some suggestions about the footage, I made the necessary adjustments, and he accepted the next draft as a final version and sighed it off.
After that, I made two shorter versions of the video: 20 and 30 seconds versions. Pringle Homes signed off them without any further corrections.
Here is the 50 seconds version of the Northcote Park video:
Aerial videos are a great way to show your premises from a new perspective. Flying over large structures or sites works best, but fling the drone indoors can also result in some excellent and smooth footage that would be difficult to capture otherwise.
If you need more details, please check my aerial videography service article. Feel free to contact me should you have any questions or want to discuss your next aerial project.
Awesome footage by Stefan, the drone, and the team!
We were very happy with the creativity, work ethic and the finished movies which showed off our flagship Northcote Park development incredibly well.
We’ll be rebooking SBSCreative in the near future.
Video producer & Director
CAA licensed drone pilot
Animations and VFX
Mobile: +44 (0) 7934 785845