Case study - The Big PNE Sleep Out
Together against homelessness
The Big PNE Sleep Out
Client: The Foxton Centre, Preston
I love charity work. I try to give back to the community whenever I can.
I'm particularly proud of this project.
On 15th November 2019, in celebration of The Foxton Centre's 50th anniversary, an overnight sleepout took place at Preston North End's Deepdale Stadium. Supported by PNE, BIFFA, and Blog Preston, the BIG sleep out aim was to raise funds to support The Foxton Centre's Housing First project.
Money raised has gone towards the charity’s Housing First scheme, which takes run-down properties in the city and renovates them to provide a safe place for those looking to break the cycle of being on the streets.
I decided that the best I can give would be my work.
I spoke with Ed Walker, the founder of Blog Preston, and he was excited about my proposal. The video I planned to film aimed to boost the online coverage of the event, thus helping raise awareness about The Foxton Centre's Housing First project. We agreed that Ed would help me with the interviews I planned to film, and we decided on the questions he would ask.
On the night of the event, I didn't know what to expect. I just showed at the Stadium with my camera and my sound equipment, not knowing anyone in person. I recognised Ed, and he introduced me to Jeff Marsh from Foxton Centre and to the other organisers. Then I just switched on my camera...
Around 300 people turned out on this cold Friday night armed with multiple layers of clothing and sleeping bags to experience what it is like to have no home or warm bed at night.
Those taking part included business people, campaigners and members of Preston City Council’s cabinet.
They spent a very chilly night on a concourse at Deepdale, lying on top of cardboard “mattresses” provided by Biffa Preston.
A chilly night, a warm atmosphere and feeling.
I've put together one main video of the event. The Foxton Center, Blog Preston and PNE used it in their event coverage:
I month later, I produced a short version for their social median channels:
The Foxton Centre received nearly £100,000 from it, and a year later, they received the keys to a property in Ashton-on-Ribble.
Renovation on the house, which will utilise funds from the Sleep Out, will convert the building into two flats.
The Big PNE sleep out was an inspirational event. So many people gathering together, doing their part to help such a worthy cause... it was heartwarming and moving.
Being there that night while doing what I do best to help the cause became one of the best memories in my life.